Let’s keep talking about brands of color.
As we know the Italian global fashion brand Benetton is one of the most popular brands that works to promote the union of races. The company was founded in 1965 by Benetton family with already 40 years in the market. Nowadays the brand has around 6.000 stores in the international markets, 10.000 employees. The brand sponsorship sports and has the famous and original publicity campaign ” United colors”.
Following I invite you to see some of their photo campaigns.
photo credit: www.benettongroup.com